Development:
The development phase began with researching the Art Deco style, focusing on geometric shapes, bold lines, and symmetrical patterns. I explored iconic designs and studied premium gin bottles, like Tanqueray, to understand how embossing adds sophistication and texture. Additionally, I reviewed current luxury trends and embossing techniques to ensure the design would be timeless and relevant. This research laid the foundation for ideation and sketching the final design concept.
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Final Design + Technical Drawings:
After presenting three main design ideas to the client, I held a meeting where they selected one concept to move forward with. They provided feedback, and we refined the chosen design to meet their vision. I then worked on dimensioning the design, ensuring it was ready for production. The finalised design was prepared for rendering in SolidWorks, where the team could begin the 3D modeling and manufacturing process.
Aegg Creative Packaging
Project Brief:
This project involves designing the embossing for a premium gin bottle inspired by the 1920s Art Deco movement. The focus is solely on creating an intricate, visually striking embossed design on the glass bottle. The design will capture the elegance and glamour of the 1920s, with geometric patterns and luxurious details that complement the brand’s high-end image. The final design will be dimensioned and prepared for rendering and manufacturing.
